When I first started doing photography for other people I didn’t charge – instead I asked them to make a donation to my favourite charity – Unicef. This was great in most cases and so many of my clients were happy to make generous donations which was great! However, as time went on and the expenses of running a photography business materialised (website, equipment, insurance blah blah) I wasn’t able to continue in this vein so a new approach was needed.
I wanted to continue to give back to charity because it feels so good to do that, and like many people I’m not really in a position (yet!) to make large cash charity donations on a regular basis. So I started donating family photography sessions to various good local causes – everything from school fetes, to tombolas, to raffles and full scale charity auctions. The way I look at it is this – even if the person who wins the session doesn’t need it/want it they and many others will have donated money the to charity for their ticket and that is a good thing. In addition the person who wins might end up having spent a couple of pounds and got something they otherwise couldn’t afford to do – so that’s a good thing too. I always include a few branded images in these sessions so that people can (if nothing else and they cannot or don’t want to buy prints and things) share their session on Facebook and what not – so win win really!
Don’t get me wrong, there are sound business reasons for this approach too. It helps get my name out there and people sharing photos on Facebook with my logo on is great advertising. These are local charities so there are lots of people there who are potential clients and I’ve also picked up a few business clients from things like this, plus opportunities to get involved with other local events. Some winners even buy a print or some digital images from their shoot so that covers a little of the cost of doing this – but it’s the charity that really benefits and that’s why I love doing it.
I wanted to share some of the images from a recent family shoot that was the result of a charity auction at a local school in aid of Born Free Foundation– one of my favourite locally based charities. I had such a wonderful time with this great family, they made a generous donation to the charity and were so welcoming to me at their shoot. I had a brilliant time both on the day and afterwards processing the images and I love how they came out despite it being quite a grey day.
A huge thank you to these guys and to all the families who’ve made donations to various charities for their photo shoots over the last few years – I’m so looking forward to more of these in the coming spring and summer months!
See more of my family photography or make an enquiry over at www.siantphoto.com